Closing the Gap: What Hospitality Suppliers Want from Buyer Relationships

BirchStreet fielded a structured survey of over 50 hospitality suppliers to understand what
suppliers need most from their relationships with hospitality buyers. The survey tested feature and
priority importance through a forced-tradeoff exercise (MaxDiff analysis), alongside direct questions
on adoption barriers and what would help suppliers work more closely with the buyers they serve.

Download the survey report to see the full findings and actionable insights. ⬇️

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